Privacy

At BackShield, Inc. ("Backshield", "We", "Us"), We understand that privacy is important to you, and we are committed to respecting your privacy when you visit any BackShield website such as BackShield.com (collectively referred to herein as the "Site"). The following Privacy Policy is applicable to all online communication and activity with BackShield.

By visiting this Site, and/or by using any of the on-line services made available on this Site, including but not limited to, purchasing merchandise, posting, uploading, sharing, and engaging in activities on or through the Site, you are accepting the practices described in this Privacy Policy and expressly consent to our collection, use and disclosure of your personal information in the manner described in this Privacy Policy. This Privacy Policy is incorporated into and subject to the terms of our Terms and Conditions and any other online communication with BackShield. Unless otherwise specifically stated, this Privacy Policy applies to all Sites operated or controlled by BackShield.

This Privacy Policy may be changed or updated from time to time in Backshield’s sole discretion without notifying You and any changes or updates will become effective immediately upon the posting of the new Privacy Policy on the Site with a link from the Site’s homepage. BackShield reserves the right to disclose any information, including personally identifiable information, to comply with any applicable law, regulation, or legal process or governmental request; to protect BackShield rights or property; during emergencies when safety is at risk; and/or for credit fraud protection and risk reduction purposes, as discussed further in Section 7.

1. GENERAL INFORMATION COLLECTION AND USE
   1. Personally Identifiable Information Under this Privacy Policy, BackShield will collect personally identifiable information via the Site subject to the foregoing. The collection of personally identifiable information is received in connection with a request for a product, service, or information from BackShield. For example, We may use Your personal information: (a) to allow You to purchase and download BackShield products (e.g., billing and shipping information, credit card information, etc.); (b) for license reporting and assessment of Site service levels; (c) to better understand on an aggregated basis how Our products and services are used, gauge traffic patterns and determine what types of content and services are most popular with users of our products and services; (d) to verify access rights to content, services or software; (e) to provide You with information about BackShield products, services, news and events through the Site or e-mail; (f) to provide You with personalized content and services; and/or (g) to improve Our marketing and promotional efforts, to analyze site usage, to improve our content and product offerings, and to customize our Site’s content, layout and services.

      When You voluntarily submit Your personally identifiable information, You are giving express consent to BackShield for the collection, use, and disclosure of your personally identifiable information.

      Our primary goals in collecting personal information are (1) to process any orders You might place with us for merchandise, (2) to provide You with a smooth, efficient, and customized experience, (3) to send You information upon your request, (4) to conduct demographic analysis, (5) to ensure the Site’s functionality works as intended now or in the future, (6) to ensure users are using the Site properly and for its intended purposes, and (7) to communicate with You about our products and the Site and your participation within it.

   2. Non-Personally Identifiable Information BackShield may also collect, store or accumulate certain non-personally identifiable information concerning your use of this Website, such as information regarding which of our pages are most popular. Information gathered may be used in aggregate form for internal business purposes, such as generating statistics and developing marketing plans. We may share or transfer such aggregate, non-personally identifiable information with or to our affiliates, licensees and partners.
   3. Accounts When You choose to purchase a product through the Site or become a member of the Site (or a portion of the Site), You provide us account information that may include, without limitation: (a) billing information, mailing/shipping address, credit card information and other information required to process your purchase and enable us to deliver our products to You; (b) Your username and private password required in order to provide You with the ability to use features of the Site, (c) information we deem reasonable or necessary to confirm your identity and to ensure your compliance with Our Terms of Use, and (d) profiles created by You to store contact information about yourself (e.g., your name, your e-mail address, your phone number, credit card information, your address, etc.). We use Your information to enable You to use the Site, buy, exchange, and/or return products via the Site, and to ensure compliance with our Site’s Terms of Use and with all applicable laws.
2. COOKIES "Cookies" are small files placed on your hard drive; each website can send its own cookie to Your browser if your browser preferences allow it. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on our Site. Cookies help us to provide customized services and information to our users. For example, we use cookies to tell us how and when pages in our Site are visited, what our users’ technology preferences are, and whether our Site is functioning properly. Additionally, you may encounter cookies or other similar devices on our site that are placed by third parties. We do not control the use of cookies by third parties.

   Please be assured that accepting a cookie does not give us access to your computer or personal information under any circumstances. If you disable cookies, you may be unable to order or use other features of our sites. If you experience any problems, please email us at hello@backshield.com.

3. ANALYTICS AND LOG FILES BackShield gathers certain information automatically and stores it in log files. Like most Internet services, we use log files on the server side. The data held in log files includes items such as Your IP address, browser type, e-mail application, Internet service provider ("ISP"), referring/exit Web pages, computer platform type, date/time stamp, operating system, and other user activity. BackShield uses server log data to analyze trends, administer the services offered through the Site and the Site. IP addresses typically are not tied to any personally identifiable information. The software enabling the Site has associated log and temporary files that are stored on Backshield’s servers. These files store your account information, preference settings, system notifications as well as other data necessary to enable you to participate on the Site. Your information may also exist within regularly performed server backups. BackShield may combine this automatically collected log information with other information BackShield collects about You.
4. SECURITY We are concerned about the security of personal information collected from all users of Our Site and have taken reasonable steps to prevent unauthorized access to that information. We care about the security related to Your use of the Site and use standard industry practices to safeguard your personally identifiable and financial information. We have implemented a Secure Sockets Layer (SSL) Certificate to try to maintain the security of your payment information. While we employ security techniques to protect your personally identifiable and financial information from unauthorized access by users inside and outside the organization, you should be aware, that "perfect security" does not exist on the Internet; third parties may unlawfully or improperly intercept or access transmissions, personal information, financial information, or private communications. As such, we cannot be responsible for the actions of third party "hackers" or other unauthorized persons that attempt to access data stored by or on behalf of us. SSL Internet connections are encrypted, and thus protect all credit card ordering information, including your name, address and credit card number, so it cannot be read in transit. We use secure technology, privacy protection controls, and restrictions on employee access, to safeguard your personal information.
5. SHARING INFORMATION As a matter of policy, We will not sell or rent information about you and We will not disclose information about You in a manner inconsistent with this Privacy Policy except as required by law or government regulation. We cooperate with law enforcement inquiries, as well as other third parties, to enforce laws such as those regarding intellectual property rights, fraud and other personal rights. WE CAN (AND YOU AUTHORIZE US TO) DISCLOSE ANY INFORMATION ABOUT YOU TO LAW ENFORCEMENT, OTHER GOVERNMENT OFFICIALS, OR ANY OTHER THIRD PARTY THAT WE, IN OUR SOLE DISCRETION, BELIEVE NECESSARY OR APPROPRIATE IN CONNECTION WITH AN INVESTIGATION OF FRAUD, INTELLECTUAL PROPERTY INFRINGEMENT, OR OTHER ACTIVITY THAT IS ILLEGAL OR MAY EXPOSE US, OR YOU, TO LIABILITY.

   BackShield may also share information with carefully selected vendors, business partners and other organizations that are not part of the BackShield family. These companies and organizations may use the information we share to provide special opportunities and offers to you.

6. THIRD PARTIES BackShield reserves the right to rely on other businesses and individuals to perform functions and tasks on the behalf of BackShield. BackShield may share information about our audience in aggregate or de-identified form. Nothing in this Privacy Policy is intended to indicate a restriction of Backshield’s use or sharing of aggregated or de-identified information in any way. This information will be shared on an as appropriate basis for the third parties to perform their functions and for no other use.

   Any Site operated by BackShield or affiliated with Backshield may offer other links to and from other third party sites. These other sites may have their own privacy policy and Our privacy policy does not control the other third party sites.

7. DISCLOSURE BackShield may occasionally access, preserve, and/or disclose personal information as required by law, for example, to comply with a court order or subpoena or we have a good faith belief that such action is necessary to comply with the law or with legal process, protect and defend our rights and property, protect against misuse or unauthorized use of BackShield’s Services, or protect the personal safety or property of our users or the public. As BackShield continues to develop business, BackShield or affiliates may sell or buy other businesses or entities, or we may merge with another company, or be bought by another company. In such transactions, personal information may be among the transferred assets. Your information may be stored and processed in any country in which we maintain facilities or conduct operations. By using BackShield’s Website, your personal information may be transferred outside of your country of use and/or residence. When an account becomes inactive, your information may remain in our computers, electronic databases, and archives, and may not be reasonably capable of expungement.
8. YOU MUST BE 18 OR OLDER TO REGISTER AT THIS SITE Although We encourage children to learn more about our products and our company, We ask that children under 18 do so only with parental supervision. Moreover, We will never knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If We become aware that a child under 13 has provided personally identifiable information without verifiable parental consent, We will use our best efforts to remove such information from Our files. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without verifiable parental consent, he or she should contact us at hello@backshield.com.
9. YOUR CALIFORNIA PRIVACY RIGHTS Users who reside in California can prevent future disclosures for direct marketing purposes of his or her personally identifiable information, at no charge, by exercising his or her "opt out" rights by using the "opt out" procedures described below:

   You can send email to: hello@backshield.com.

   Additionally, upon receipt of any electronic communication from BackShield, to unsubscribe from future communications, you can click on the link that says words substantially to the effect of "If you do not wish to receive these emails in the future, you can click here to unsubscribe."

   Because BackShield provides its California users with the ability to exercise his or her "opt out" rights as described above, pursuant to Section 1798.83 (c)(2) of the California Civil Code, BackShield is in compliance with the California "Shine the Light" law and is not obligated to provide California users with the names and addresses of all the third parties that received personal information from BackShield for the third parties’ direct marketing purposes during the preceding calendar year.

10. GOVERNING LAW You agree that your use of this Site, this Privacy Policy and any disputes relating thereto, shall be governed in all respects by the laws of the State of California. Any dispute relating to this Privacy Policy shall be resolved solely in the state or federal courts located in the County of San Francisco within the State of California.

    Thank you for visiting our site. Please contact us at hello@backshield.com if you have any questions about our Site or our Privacy Policy.